Thursday, 22 September 2016


Hi everyone,

It has always been our aim to filter down some of technological improvements that we developed while perfecting The Crown Hockey stick into a more commercial priced stick. The Shadow series is the successful result of our efforts.

By implementing some of the know how learnt from creation the Crown stick we have been able to produce a piece of precision engineered piece of equipment for the players who are looking for a step up from the traditional composite hockey sticks on the market. 

Some of the Crown technologies and improvements that have been filtered down into Shadow series include; increased power to weight ratio. All Shadow series sticks are extremely powerful relative to their weight, all Shadow Crown sticks are below 546g (even up to 39 inches long).

Shadow sticks are also made using our far more durable manufacturing process, we believe Crown sticks are by far the most durable on the market and for this reason we will now be offering a 12 month warranty with all Crown sticks. We have also used the same Mid and Low bow shapes which have been designed and developed with the insight and feedback from 1000's of players from all over the world. 

All the Crown team are excited to have the shadow series now available internationally both in store and on our website; 

Matt.M @ Crown

Wednesday, 11 May 2016

The Crown Low Bow has arrived

Today we have released our Low Bow version of The Crown Hockey stick. I know that a lot of players have been eagerly awaiting it's arrival, and I can assure you that we have been just as excited.

I am delighted to say that throughout our testing the Low Bow has been received extremely positively, I believe that we have created something in it's own class, we have surpassed even our own expectations.

I would like to go over a few specific design features and attributes that the Low bow has to explain a little more about the stick:

The vast majority of players first notice the power. When designing the Low-bow we knew that we needed to create a stick with unrivaled power, for fearsome strikes at goal. We have made many slight changes to the geometry of the Low-Bow, with power in-mind, different sections of the Low Bow are thinner and some sections are thicker, using CAD (computer aided design) analysis software we were able to experiment with changes to the geometry, virtually testing the effects that these changes had to the power of the Crown Low Bow. Throughout our comparison testing we are yet to find a stick that possesses more power.


We have added a very subtle smooth groove to the Crown Low Bow's shaft. We know that some of you are fans of flicking grooves and some of you are not, the main feedback we received from the 'haters' of flicking grooves where that their control and sweeping hits were more difficult to preform well, and we agreed. We feel that other grooved sticks on the market are too extreme and so effect other parts of the game, our smooth groove is subtle enough to go unnoticed during regular play (it is 1.4mm deep) but when flicking is concerned it is far from ineffective. Being a Low Bow the Dragflick was a constant consideration during the design and testing process. Every mm of every curve and groove as been calculated to provide the best flicking experience, not to mention that we have selected the most best weight and balance point for drag flicking - 530g and a balance point of 395mm from the head (fully gripped and game ready)


  (the loft angle is measured as the angle the stick's face is from the straight line drawn from the handle)

Another instantaneous realisation that players have when experiencing the Low Bow is its awesome ability for aerials.
Our perfected loft angle coupled with our unique subtly concaved shaped face allows for a new level of control, when aerials and 3D skills are concerned, to quote a tester "you can perform things with the Crown stick that you simply can't with any other'.
We are particularly excited to see what skills can be achieved with the Low Bow.

There is so much more to explain but I shall leave the rest for you to experience for yourselves.
Get your hands on a Low Bow, and please let us know all of your thoughts.

We want to continue to improve Crown sticks and push the sport forward with new innovations.

All the best,

Evan @ Crown

Tuesday, 5 April 2016

Crown TouchPads & the Crown Low Bow

Hi everyone,

It's been a while since our last post but rest assured we have been very busy. A few weeks ago we were fortunate enough to go to the 3M facility here in the U.K. and get a closer look at some of their technology.


Our main incentive for wanting to visit them was to add a new piece of technology to our range. The Crown TouchPad.

We have used these for a while on our sticks and it has taken us some time to work with 3M to release the TouchPad as its own product and now we can finally go ahead and tell you all about it.

The main use of the Crown TouchPad is as a way of giving players extra control, a little more grip on the ball goes a long way. It also helps to protect your stick and keeps it looking the best it can for as long as it can.
What's really unique about it is that it can be replaced, which is especially nice, to have as much grip as possible before that all important big game.

Our main focus for the past few months has been creating and producing our latest stick, the Low-Bow.

A mixture of madness and performance the Crown Low-Bow will be available in shops across the world and those can be seen here:

As always is the case, we have designed the stick with the player in mind, looking to bring as much technology as we can to the stick. After hearing the first bits of feedback from testing with players, we're certain that we have made something truly special. 

Hope you all get a chance to check out all the new stuff on the way!

Matt.M @ Crown

Tuesday, 12 January 2016


Due to our own curiosity we wanted to find out what would happen if we were to test our Crown hockey stick to the extreme. After speaking to players it was suggested that durability and wear resistant fibre should be put to the test.

The most extreme, and fun, test that we discussed was to shoot a hockey stick with a shotgun to see how wear resistant and durable our fibre was. We also shot a few competitors sticks to see what we were up against.

The white fibre that you see on the Crown stick is our wear resistant fibre (normally we colour our resin with black pigment so that our Crown sticks have a black face, the fibre is naturally white). Our performed better than our competitors in two major ways.

1. Our Crown stick did not break at the handle. We were expecting the damage to be exclusively located on the face of the stick, but the force of the shot gun was so strong that are competitors sticks snapped at the handle.

2. The Crown stick's face took less damage. The carbon fibre underneath our unique fibre remained largely undamaged. Compared to the competitors sticks which punctured the fibre leaving the bullet wadding left lodged inside the sticks. In the picture below we removed the wadding to see the full extent of the impact made. 

[competitor's stick]

[We tested another Crown stick. This picture was taken after one shot, keeping all conditions consistent] 

We attempted to keep the tests as uniform as possible, shooting all sticks at a range 5 metres with a 24g round at a force of 1420 feet per second. Using the same shotgun for every shot.
Overall it was a great way to test (and prove) our sticks strength compared to others, as well as make something exciting and different for people to watch. 

Hope you guys enjoyed the video :) 

Matt.M @ Crown